The public web or World Wide Web or W3 or www is the visible public web services that web browsers browse using HTTP, FTP and increasingly other protocols. The W3C standardizes these and seeks to create a semantic web; The ECG considers this goal naive until active ontology and sociosemantic webs appear, and offers the Living Ontology Web as an example of how to combine these.
 Based on REST protocols
ECG and W3C agree that REST protocols should be the basic foundation of an evolved web or "web 2.0". ECG proposes that the real web 3.0 however must deal with some basic control, governance and management issues, and has proposed a wiki protocol as the unifying layer on which organization protocols can be created. All protocols would be supported by infra trades, and would ideally emerge to support the OLPC project(s) and reuse of megaboxes by nonprofits including internally.
 Controlled by "owners" for now...
Domain name holders control what is visible on the public web via a combination of infrastructure owners trust, property rights in domain names, and plain inertia. The ECG suggests a democratic domain structure would suit users' needs better as it would be user expectations and agreements, not historical contracts, that determine meaning of each word on the Internet. See also Internet governance, IANA, ICANN, new.net, aboutus.org and GFDL corpus namespace.
 ...but more and more by Google, Yahoo, Microsoft
 Hidden corners
There are private webs and shared webs that are not visible to the public. These go by various weird names. A corporate web will reveal part of itself via the public web but keep part hidden, like an iceberg. See web content management for more.