He defines it as "the claim that illiquid intangibles have specific value. The most controversial form of value reporting is measuring well-being in the public sector", at least, until happiness actually also become the subject of such measures.
"On a smaller scale, value reporting is the raison d'etre of management accounting. PricewaterhouseCoopers ValueReporting framework and forecast is one of the better known methods. However, such frameworks are often under fire. For instance during the "dotcom boom", many such frameworks flourished and died, leading to calls for deep accounting reform, especially after the collapse of Arthur Andersen. This is a very elusive goal, in part because people have very different ideas about value creation, but mostly because even the factors are poorly catalogued." Hubley analyzes these from the perspective of green economics and his own capital asset model, cites all the recognized authorities to justify his perspective that a truly planetary economics might "simply indicate whether a person was becoming more or less valuable relative to their ecosystems." The value of life ratio was proposed by Hubley in several forms as the ultimate in value reporting.